Do I need previous training experience?

No. A large portion of our clients start with little or no structured training experience. Your first sessions focus on movement quality and building a base you can progress from safely.

How often should I train?

Most clients train two to four days per week. We build your program around the schedule you can realistically keep, not an ideal week that never happens.

Do you provide nutrition guidance?

Yes. Performance and 1-on-1 clients receive practical nutrition guidance built around habits, protein targets, and your daily routine — not restrictive meal plans.

Absolutely. Online coaching includes personalized programming, video technique review, weekly check-ins, and direct communication with your coach.

Do you work with athletes?

Yes. We work with high school, collegiate, and adult competitive athletes on speed, strength, power, conditioning, and in-season maintenance.

What if I have an injury or limitation?

We assess your movement first and program around current limitations, coordinating with your physical therapist or physician when appropriate.

How quickly will I see results?

Most clients notice strength and energy changes within four to six weeks. Visible body composition changes typically follow over three to six months of consistent training.

What should I bring to my first session?

Training shoes, comfortable clothing, water, and any notes about your goals or previous injuries. We handle everything else.

Personal trainer coaching a client through a barbell squat at Apex Performance Training in Grand Rapids

Grand Rapids, Michigan

Train with purpose.Perform with confidence.

Personalized coaching designed to help you build strength, improve performance, and become the strongest version of yourself.

Start Training See How It Works

1-on-1 Coaching • Custom Programs • Real Results

150+

Clients Coached

Years Experience

4.9★

Client Rating

100%

Personalized Programs

Marcus Hayes, founder and head coach at Apex Performance Training, in the gym

Meet Your Coach

Coaching That Goes Beyond the Workout.

I'm Marcus Hayes, the founder and head coach at Apex Performance Training. I've spent the last eight years helping clients build strength, improve confidence, and create habits that actually last.

I don't believe in cookie-cutter programs. Every client has different goals, experience levels, schedules, and limitations. Your training should reflect that.

Certified Personal Trainer
Sports Performance Specialist
8+ Years Experience

Learn More About Apex

Programs

Training built around you.

Whether your goal is building muscle, losing body fat, or becoming a better athlete, your program starts with where you are now.

Personal trainer coaching a client through a dumbbell row in a Grand Rapids gym

1-on-1 Personal Training

Individualized coaching, customized programming, and hands-on instruction designed around your goals.

Explore 1-on-1

Strength coach writing a client training program at a desk inside the gym

Online Coaching

Train anywhere with personalized programming, weekly check-ins, progress tracking, and ongoing coaching.

Explore Online Coaching

Athlete pushing a weighted sled on turf while a performance coach times the effort

Athlete Performance

Strength, speed, conditioning, mobility, and performance training designed for competitive athletes.

Train For Performance

Loaded barbell resting in a squat rack inside a modern training facility

Strength & Conditioning

Build strength, improve movement quality, and develop the physical foundation to perform at your best.

Build Your Foundation

What's your goal?

Build Muscle

Build strength and lean muscle through structured progressive training.

Lose Body Fat

Create sustainable habits while improving strength and body composition.

Athletic Performance

Improve speed, strength, power, conditioning, and movement.

Get Stronger

Build confidence under the bar and develop real-world strength.

The Apex Method

Training Should Have a Purpose.

Four principles shape every program we write — from a first-time lifter to a competitive athlete in season.

Individualized

Your program is built around your goals, experience, schedule, and needs.

Progressive

Training evolves as you become stronger and more capable.

Accountable

Consistent coaching and communication keep you moving forward.

Sustainable

The best program is one you can actually maintain.

Client Progress

Results speak louder.

The goal isn't perfection. It's measurable progress.

Client resting after a heavy set of squats during a strength training session

Alex — 12 Month Transformation

Improved body composition, increased strength, and noticeably more confidence in the gym.

+45 lbs Squat
+20 lbs Lean Mass
12 Months Training

Client setting up for a barbell deadlift during a coached strength session

Jordan — 16 Week Strength Program

Improved strength and week-to-week consistency with a schedule that finally fit.

+35 lbs Deadlift
+20 lbs Bench Press
16 Weeks

Athlete performing a resisted sprint start on indoor turf with coach assisting

Tyler — Athlete Performance

Off-season performance block built around speed, lower-body strength, and conditioning.

Improved acceleration
Increased lower-body strength
Better conditioning

Testimonials

Real people. Real progress.

"I've tried working out on my own for years, but I never had the consistency or structure. Apex completely changed that."

— Daniel R.

"Marcus actually listens to what you want to accomplish and builds everything around it. I've gotten stronger than I thought I could."

— Chris M.

"The biggest difference isn't just the physical progress. I actually enjoy training now."

— Tyler R.

"Every week has a purpose. I always know what I'm working toward."

— Jordan K.

The Experience

What training with Apex looks like

Coach and client reviewing goals on a clipboard during a gym consultation

Assess

We learn about your goals, experience, movement, schedule, and starting point.

Barbell loaded on a rack ready for a programmed strength session

Plan

You receive a training strategy designed specifically around your goals.

Train

Every session has a purpose and is coached with attention to technique and progression.

Coach timing an athlete during a conditioning drill on turf

Adapt

Your program evolves as you improve.

Packages

Choose your level of coaching

Essential

$149/ month

Customized training program
Monthly progress review
Exercise demonstrations
Training app access

Get Started

Performance

1-on-1

$399/ month

Everything in Performance
Weekly in-person training
Personalized programming
Direct coach communication
Detailed progress tracking

Apply For 1-on-1

Not sure which fits? Book a free consultation and we'll recommend the right level.

Not sure where to start?

Let's talk about your goals, your current training, and where you want to go.

Book A Free Consultation

No pressure. Just a conversation about your goals.

Free Consultation

Request Your Consultation

Tell us where you're starting from. We'll review your goals and recommend the coaching format that fits your schedule and experience.

A 20-minute conversation, in person or by phone
Movement and training history review
A clear recommendation — no obligation

Questions

Frequently asked questions

Still unsure about something? Send a message and we'll answer it directly.

Location

Train with Apex

Studio: 2250 Wealthy Street SE
Grand Rapids, MI 49506
Hours: Monday–Friday: 6:00 AM–8:00 PM
Saturday: 8:00 AM–2:00 PM
Sunday: Closed
Phone: (616) 555-0192
Email: hello@apexperformancetraining.com

Get Directions

Apex Performance Training

2250 Wealthy Street SE · Grand Rapids

Open Map

Interior of the Apex Performance Training facility with squat racks and turf lane at sunrise

Your next level starts here.

Stop guessing. Start training with a plan.

Start Training Book A Free Consultation